With Us


Form & Application




Guides and Info




Our Supporters

Press Release


Face of the Festival – Sheldon Francis aka SKF The Champ!


My name is Sheldon Francis my emcee name is SKF THE CHAMP in the entertainment industry.

My background is in hosting events --  I have been doing this for about 20 years now and I have hosted concerts all over Ontario.


For carnival goers, I am well know because I have been hosting Carnival Band Costume Launches for numerous bands including: Louis Saldenah, Calalloo, Tribal Carnival, Fantasia, Carnival Nationz, Toronto Revellers, and York Region Mas. I am also the official host for Carnival Nationz on-the-road any I have hosted events for Miami Carnival and the the  Mas Band Generation X (Miami0.


I often handle artists’ introductions. Some of the artistes I have worked with include:  Machel Montano, Bunji Garlin, Fay Ann Lyons, Alison Hinds, Lil Rick, Problem Child, Skinny Fabulous, Iwer George, Destra, Ravi B, Mya, Sean Paul, SuperCat, Ricardo Drue, Patrice Roberts, Fadda Fox and many many more.


I was officially named the Voice of Toronto Carnival back in 2014.  That year I was hosting events for the FMC including:  The Kiddies Launch, the Official Launch at City Hall and the King and Queen pageant. I was named Emcee of the Year twice,  once as Soca MC in 2006 and Best Emcee in 2012 for the Music Festival Awards in Toronto.


I was the official Emcee for National Basketball League of Canada for Mississauga Power which is now called Raptors 905. I have been a host for Toronto FC Soccer Games at the BMO stadium in downtown Toronto.


I work for the City of Toronto as a Youth Coordinator, in which I oversee, Youth Basketball Programs, Summer Camps, Hockey Programs and much much more.


It is an honour to be named the Face of the Festival!


Thank You.


You can contact me at: 416.995.4753 or email [email protected]

Social Media:

FB: Sheldon Francis and SKF THE CHAMP

Instagram: skfthechamp

Twitter: @skfthechamp